Workstream Solutions - Online design artwork solutions for publishing print and advertising

The changing media landscape

Wholly-owned newspapers are few and far between today as most have been snapped up by bigger entities to form today’s sophisticated media landscape. Companies have evolved to the point that newspapers businesses are now media conglomerates that span the globe. The challenge therefore for a newspaper of any size is to stay ahead of the game and ultimately survive. You are tasked with pre-empting new media movements before they emerge, trying to anticipate what competitors will do next, and then battle against new challenges set by the industry big guns.

Keeping abreast of trends

Surviving and retaining your current market share means you have to keep a close eye on the latest industry trends. New newspaper trends are set daily in areas such as new titles, circulation growth, demographic readerships, the newsroom, new printing formats, distribution strategies and advertising revenue generation.

Keeping abreast of trends must seem like an overwhelming and mountainous challenge for CEO’s and media executives alike. As we travel though an era of ever evolving communication new mediums and new delivery mechanisms are invented seemingly daily, and new ways of doing business seem to appear as fast as the data feeds that carry them.

The print and/or web question

One of the big media conundrums is how to create information or advertising in a format for print and web. Serving one or many channels can be difficult because each medium is used in a different way. Technologies can help you set up automated processes that can help you publish in all formats but the question then arises as to whether you build your own systems, buy off-the-shelf or license an ASP hosted solution?

Generating more advertising revenue

Workstream Solutions has several answers to one piece of the jigsaw puzzle, your classified and display advertising sections. We have solutions that will meet the needs of regular ”on-account“ advertisers as well as ways of making it easy for the general public to place ads direct into your print or web publication, without a call centre.

Many of the large media groups recognised the advantage of using our specialised ASP solutions and understand that with specialised technology comes specialist expertise. Our Project Management staff ”live and breathe“ online advertising and design technology and are constantly looking for new ways to re-developing and streamline systems and processes that move display and classified advertising production into that next generation offering. You can look to us to gain more than 50 man years of development in our systems and more than 12 years working with not just the biggest but the best.

For more information on our newspaper solutions visit these products:

• AdConstructor – a display advertising solution for real estate, recruitment and motor vehicle advertising plus more.
• Bookings Manager – a fully integrated management console giving a top level view of client activity to advertising representatives and production staff.
• ePreview – automated ebooks with inbuilt CRM mailing features that let you empower clients with an online version of their printed pages or magazines.
• SpeedyAd – a classified advertising solution that lets you invent your own categories and give advertisers an easy to complete online adverting tool for print or web listings with up-front credit card payment.

More Information

For more information on how we can help your newspaper group, please contact us.