Workstream Solutions - Online design artwork solutions for publishing print and advertising

Real Business Solutions for Real Estate People

CampaignTRACK is a comprehensive campaign management and artwork generation system used by several different roles within a real estate agency.

An agent would use the system to create vendor marketing quotes to provide him, or her, with an accurate and professional looking submission in sales presentations. They can even create several quotes for a sales submission to help get the vendor over the line.

The agent or agents assistant may then go on to order, design and submit the artwork for their vendors entire marketing campaign or alternatively you may have an office manager or administrator whose role is dedicated or partly-dedicated to marketing activities for your office - dependant on the size of your business.

Full Connectivity with Preferred Suppliers

Your newspaper advertising and sign and print suppliers are set up in their entirety so that CampaignTRACK manages all communications to them on your behalf. Rate cards can be entered and self-managed through CampaignTRACK so that you never misquote a price again.

Suppliers are given their own accounts to collect orders and artwork which means you no longer need to work with multiple suppliers separately. CampaignTRACK pulls everything together in the one place and manages deadline reminders, order communications and artwork delivery for you.

No Design Skills Required

The most important part of CampaignTRACK however is the ability to create your own property or agency marketing materials (artwork) without the need of a designer. Therefore much of the account set-up process focuses on your template requirements. Our Project Management team is highly skilled in real estate brand management and will work with business owners or a dedicated brand manager to establish your full design needs.

Keep Consistency in Your Brand

We work with you to understand what level of flexibility or control you want to place over each design element to formulate "brand rules"; these are then translated into templates that maintain consistency and the professionalism of your brand.

A Project Manager will then arrange for a suite of online design templates to be built which in turn are made available to your offices through CampaignTRACK. The beauty of the system’s intuitive workflow is that marketing or advertising templates appear in a logical manner in relation to the items ordered in a campaign. Only templates relevant to those items show up - therefore you will never have to scroll though a list of DL and A5 sized templates like some other systems. When you have chosen to create an A4 brochure A4 files show up, and if you choose a double sided brochure font cover options and back cover options appear in sequence.

Full Financial Control

Unlike any other system on the market today, the finance officer in the agency can also be given control over the office or agent marketing expenditure without impeding the whole process or slowing it down. One area of feedback we took on board from clients was that they wanted to ensure they knew what all their office marketing costs were and what had been recouped from vendors where applicable.

Intuitive Workflows

CampaignTRACK has a selection of pre-approval or post-approval financial workflows that can be incorporated into the full campaign management process to ensure that vendor costs do not run unmonitored or get out of control. Similar workflow options exist for design approvals between sales staff and marketing staff in your office giving you the ability to sight ads before they are sent to the paper or brochure copy before it is printed.

Easy Integration with CRM or Listing Systems

CampaignTRACK can also be integrated into other agency listing systems, whether it is your own in-house built database or a third party application. Linking these systems to CampaignTRACK removes the need for your staff to re-key in data such as property addresses, sales and agent details and in turn streamlines your whole business operation.

Third party technology providers such as Hub Online and OSL are already integrated with CampaignTRACK. If you already have accounts with these providers then CampaignTRACK is the next logical option for your business.

Key CampaignTRACK benefits

• Manage the diverse needs of your marketing network through one robust online solution.
• Set up individual client accounts and publish all your client’s or companies’ purchasing options via a single portal interface.
• Allows your network to auto-generate quotes, manage deadlines and submit orders directly to printers or publishers.
• Enable third party suppliers, like photographers or copy writers, to receive orders and upload images and text directly into client campaigns.
• Customise options available on client accounts to each client or client group.
• Provide your network with the ability to create their own artwork without any prior design skills or training.
• Increase your purchasing power and refine your procurement strategy to drive down costs and advance your business to a leading competitive position.
• Break your dependence on specific suppliers.
• Can be rebranded and run under any URL.

More Information

If you would like to find out more about CampaignTRACK please contact us, or visit the CampaignTRACK website.