BookingsMANAGER
BookingsMANAGER frees up the Sales Rep to focus on sales rather than ad copy changes and booking double entry. With information at their finger tips media staff can stay informed and alert to client advertising activity as it happens.
Free Up Sales Staff to Sell
Most publishers regard the rep (or ad traffic department) as essential in maintaining client relationships, market share, pushing advertising revenues and sales initiatives. Many online design systems effectively eliminate the role of the rep, but not us.
Whilst Workstream have developed the fastest and easiest online design platform on the market today, AdContructor, we believed that it was just as important to provide a sister product, BookingsMANAGER to ensure that the publisher and sales reps have a means by which to stay in contact and control of their client. Together these tools compliment all roles in the advertising team whilst fast tracking the whole process – from sale through to print.
Complete Client Visibility
BookingsMANAGER gives your reps full control and visibility over their clients’ bookings and artwork status, yet does not require a production background. Further more, it supports any number of bookings and artwork approaches.
Reps can have unique logins that display their client lists and bookings. This encourages up-sell and a higher quality of service through informed client – rep conversations.
Less Booking Administration
Bookings can be entered by either the client or the rep. Rep entered bookings reserve space automatically in the client account which the client then fills with an ad layout consisting of one or many ads themselves. They use the design tools to complete the artwork and deliver it straight to the production team with no further involvement from the rep.
Client Self-Manage Whole Process
Auto ad composition, layout or what we call pagination tools allows the advertising client to fill their pages by size, or alphabetical order with one click of a button. Alternatively this ad layout process is a service that can be performed for a group of independent client offices by one elected office in their group or the publisher. This allows each individual client office to have anonymity in their sales data from other offices operating under the same franchise brand.
Seemlessly Integrated Workflows
BookingsMANAGER allows bookings numbers to be entered by either the client or the rep or the production team. This number can flow through systematically to existing booking systems you may use within your newspaper business through simple web services integration. We can also set up auto-route artwork delivery mechanisms that will take the booking reference number assigned to the artwork file right through to the correct production team, printer or flat planning system.
Inbuilt Deadline Management - No Calling, No Chasing!
BookingsMANAGER also tracks the status of ads from pre-order through to booking, design, pagination and material delivery. There is also no more need for the rep to ring up and hassle the client regarding their adherence to booking or material delivery deadlines as the system can be set to send automated email reminders for booking or deadline cut offs. The rep can also play the good guy and unlock the system to allow last minute changes for the client, where time permits. This only enhances and protects the reps client relationship further.
BookingsMANAGER is a fully intergrated part of the Workstream platform and will work in unison with all other Workstream applications and products.
Client Benefits
- Greater control and flexibility over bookings.
- Integrates with AdConstructor used by clients for online artwork production.
- Booking data visible to all parties, both advertising client and publication staff see the same information so no double entry.
- Deadline control and exception management.
- Improved communication with publication.
Publisher Benefits
- Empowers advertising representatives, bringing them closer to their clients.
- See client activity in advance of booking deadline, pre-empt their needs and identify up-sell opportunities.
- Simple web interface that requires minimal training.
- Supports duel entry point bookings, client online bookings as well as rep-entered bookings.
- Effectively track and manage the entire process, booking and artwork.
- Single-click compositing and pagination of client ad layouts (if required) by non-design staff.
- Can be integrated into other systems, in-house booking, printing or client management systems.
More Information
To find out more about BookingsMANAGER, please contact us .