Workstream Solutions - Online design artwork solutions for publishing print and advertising

The Creative Edge

Advertising Agencies are traditionally very good at bringing creativity to any campaign and are typically commissioned on the basis that they will bring originality and inspiring ideas that will make a clients ad or message stand out from the crowd.

With advertisers in the display advertising space the majority of their requirements are focused around fixed or templated designs that bring conformity or consistency to a brand when used time and time again from week to week.

The Ad Traffic Challenge

Typically artists that pull together display ads for real estate, automotive or recruitment would be referred to as type setters rather than graphic or creative designers because their work is based on speed rather than creativity. But in some instances an ad agency might be engaged by a client that needs both short term high volume and long term highly innovative campaigns run for clients they in turn have within the markets they serve.

As a prime example, commercial real estate is an area that has both the fast turn over ads and the prestigious developments that need special focus. Campaigns for Property Developers need extra nurturing over longer periods of time. These campaigns are generally known as Project Marketing.

Project Marketing is a term associated to either private industry or government developments that are multi-million dollar projects in their own right. This could be for the redevelopment of land, the building of large residential unit blocks, new housing estates, shopping precincts or retail centres.

The Right Mix for the Pitch

The key contest for Advertising Agencies when pitching for new accounts or new business that is composed of an element of creative design and an element of high volume templated design is how their business operations will meet the needs of these two behavioral different models. The design needs are at different ends of the advertising spectrum and many clients have been burnt by agencies that get one right but not the other.

Why Engage Workstream Solutions?

Workstream Solutions works with several large advertising agencies and media buying groups who have been engaged by clients whose businesses encompass a high percentage of fast turnaround advertising but in addition need the expertise of either a multinational media buyer or strategic consultation on brand redevelopment and/or corporate marketing campaigns across multi-level channels, above and below the line.

A System that Substitutes Staff

What Workstream brings to the table in this instance is the ability for the ad agency to offer a full service technology solution that will allow the client or their network of offices to be empowered to self-produce cyclical advertising or marketing design items whilst allowing them to request creative design items through the same platform. This negates the need for a large head count of staff in your design or ad traffic team.

Job Tracking & Financial Reporting

The system also allows the ad agency to monitor media expenditure, report on commissionable media at a global level yet reconcile bills against captured details of what was placed by whom and when. Workstream systems can also be integrated to work alongside existing media management systems where this is imperative for billing or legal obligations.

Wealth of Experience

The best technology in the world can not make a business successful on its own unless it is effectively deployed. Therefore we assure you that our Project Management team is made up of staff from ad agency backgrounds that are exceedingly gifted in understanding the internal workings of advertising companies and well practiced when working with ad traffic departments. They have years of experience implementing large scale systems into marketing departments or the whole businesses.

Our team will work with you to identify staff organisational structures that will work with your client and train your staff to a level of proficiency that enables them to be efficient in their role and able to make best use of Workstream’s array of technology solutions within your business.

More Information

For more information on how we can help your advertising agency, please contact us .