Readers of the Walnut Creek Journal in California and the Wentworth Courier in Sydney have more in common than they realise – and we’re not talking about their morning latté.
Both enjoy the improved design and print quality in their local real estate advertising sections, thanks to the technology behind AdConstructor.
Contra Costa Newspapers, the US-based publisher of the Walnut Creek Journal as well as 15 other newspaper titles, introduced AdConstructor in 2006 to address cost management and halftone print issues in its classified advertising departments.
“Since we implemented the new system, we’ve gotten everything we wanted and more,” says John Stoeser, Advertising Operations and Systems Manager, Contra Costa Newspapers.
AdConstructor is also well-known to the New Zealand real estate property market, where it is used to manage ACP New Zealand’s 19 property titles including Property Press. With a weekly readership of 723,000, Property Press is New Zealand’s most popular property paper.
“The decision to implement AdConstructor was influenced by our real estate advertising clients,” explains Pat Houlihan, General Manager, Property Magazines, ACP New Zealand. “We noticed more and more of our clients used it and enjoyed using it, so we made it our platform of choice.”
The figure of 12,600 users worldwide is set to rise even further when AdConstructor launches into the UK and European markets in May 2008. As the company continues on its path of international expansion, its core focus remains the development of its application service offerings.
“Our research and development spending hit $10 million in 2007,” says Stefan Williams, CEO, Workstream Solutions.
“Workstream Solutions has experienced three years of strong growth, with system activity growing by 106 per cent between 2006 and 2007.”
Systems training forms a large part of the success of AdConstructor, with new real estate advertising clients offered hands-on training sessions prior to the implementation of the solution.
As well as clients, training is also carried out for production staff and sales representatives, with AdConstructor support staff on-site during the implementation phase to ensure everyone is comfortable using the system.
“The level of training directly reflects on the level of success that we have had,” says Matt Coffee, Production Assistant, Contra Costa Newspapers. “Implementation of the system worked seamlessly with our regular workflow once clients were trained and their initial ads were rolled out.”
Workstream Solutions has experienced three years of strong growth, with system activity growing by 106 per cent between 2006 and 2007.
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